When asked about how he developed his own style – “I was just myself, as soon as you can just be yourself, that makes you different than everyone else.” Tony Bennett
Designing a brand.
We like to begin each branding effort with the composition of a Mission statement and a Vision statement. Why is having both so important? A Mission statement defines the company’s business, its objectives and its approach to reach those objectives. A Vision statement describes the desired future position of the company. Sharing this with your team and living it each day is what breathes life into the words you put to paper. Everyone speaking the same “language”. Everyone working together toward the same goal and benefiting from these achievements. Seriously, it’s pure magic. Why is cohesion amongst the team key? It makes the brand strong, memorable and relevant.
Next, we take it a step further by composing the narrative. We want to tell YOUR story. We want to tell your WHY! Allow us the opportunity to take you through our unique Design Brief. It’s unlike any other agency. Why does your company do what it does? This is a powerful process that’s enlightening, liberating, revealing and most often, evolving. Don’t skip this part!
And finally, just because we live in a digital age doesn’t mean that promotional collateral for the press & public is irrelevant. It’s quite the opposite. Creating something simple that tells your story and outlines your services becomes that tangible take-away that your customers, clients and/or patients will appreciate. It’s nice quality, soft-touch – feels good in their hand. The content is exactly what they need, the images are warm, friendly, vibrant. They see pictures and “want that”.
Here are some samples of our design work.